🦈 Reagan Beachwear becomes Reagan x Shark: A New Era Begins

🦈 Reagan Beachwear becomes Reagan x Shark: A New Era Begins

From day one, Reagan Beachwear has embodied a free-spirited vision inspired by the ocean, surf, and the skate culture of the California coast.
Today, our brand evolves and strengthens its identity with a new name and a new logo: Reagan x Shark.

Why the change?

The shark — already at the heart of our logo — now becomes part of our name.
This powerful symbol stands for freedom, instinct, and fluid motion — values we live by and express through every design we create.

A logo true to our DNA

Our new logo stays true to our roots: embroidered, bold, and authentic.
The net and shark silhouette remain central to our visual identity, now paired with a modern, confident typeface.
The word "Beachwear" gives way to something sharper — "x Shark" — a name that fuses our legacy with our spirit animal.

What’s next?

This change marks the beginning of a new chapter.
New collections are on the way — more daring, more technical, and more grounded in who we are.
You’ll soon find the Reagan x Shark logo across all our gear, accessories, and brand visuals.

Thank you to our community

This transformation is also thanks to you.
Your loyalty, feedback, and passion push us to grow and go further.
Together, we ride stronger.

🌊 Welcome to Reagan x Shark

A bolder name, a sharper identity, and the same deep love for the ocean.